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How can I be assured you will show my home?

That was a question from a prospective seller I recently met with.  

There are two Time is Moneyways to make sure your home gets shown.  #1.  Make sure you give it maximum exposure to reach every potential buyer out there.  #2.  Price it at the price point that generates calls.

I can promise to give a seller's home maximum exposure.  We utilize all a the tools and social media that will touch any buyer looking.  That's my job and that's why you hire me.  

When I make analyze the data and give my seller a price recommendation, it is based on a recent past sales.  Why?  Because it shows us what a ready willing and able buyer is willing to pay for similar homes based on square footage, bedrooms, baths and similar amenities like garage and basement.  I can give you a recommendation - but it's your job to price it - you are the boss. 

If the seller chooses to price the home within the recommendation from my data, odds are we will have prospective buyers coming through the door.  They may come through the door physically or via the internet.  When a buyer chooses to view the home online, the pricing should be an incentive to call and see the home.  If there are no calls it's pretty easy to figure out the price point is the problem.  

Throughout the marketing process I continue to review the pricing and analyze the online views.  If there are substantial online views and no calls - it's time to adjust the price.  Just because you need to have a specific price so you can move closer to your grandkids or buy the other home in another locations, buyers don't care.  Just becuase you put in a lot of upgrades but the down market has diminished the value and you won't get out what you put in - buyers don't care.  They won't overpay for your home just so your goals can be met.  They have thier own goals to meet.  Besides, most buyers use financing and their lender won't let them overpay.  

If the selling price is not where you want to be, take a step back and find out how much it is costing you to stay where you are - taxes, insurance, maintenance. Are you losing more every year that you stay?  How about the emotional toll if you have a long communte or are too far away from family or have health issues to consider?  Real estate isn't just about the sticks and mortar - it's about you - life, death, job transfers, family.    

Let's meet, gather information and I'll assist you in making a decision that is right for you. Maybe it's to stay in the home until things change.  Maybe it's better to "bite the bullet" take the loss and move on.  This is a big decision and it takes a lot of information to help you make the right move.  That's why I' m here - to help. 

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Maggie Flartey Kaminski
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