Real Estate Sales Take Perservierance
Don't be afraid of a no. Persistance will reward you. In preparation for a meeting, I reviewed some sales DVD's and came across these stats.
24% of agents quit at the first no. I know I may say no to something as a stall tactic. Many of our customers will say no as a stall tactic to keep them from a making a decision that they know they should make. Real Estate agents give up to soon in helping the client make a good decision. The study showed that another 24% stopped asking after the second no, 14% after the third no. And 12% stopped after the 4th no. So 94% of the agents stopped asking for the business after the 4th no. You can't be pushy and you would think a no means no. But how many of your customers would say yes after the 4th no? The study showed 60% !!!
Only 6% of the agents take it to the 5th No. So it boils down to the fact that 6% of the agents get 60% of the business because they perserviere.
I'd like to suggest that when a customer doesn't return your call or your email - don't stop. When you are asking for the listing or the sale, don't stop closing on the first no. Keep trying.
Henry Wadsworth Longfellow said "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody."