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Real Estate Sales Take Perservierance

Smarter Bolder FasterDon't be afraid of a no.  Persistance will reward you.  In preparation for a meeting, I reviewed some sales DVD's and came across these stats.  

24% of agents quit at the first no.  I know I may say no to something as a stall tactic.  Many of our customers will say no as a stall tactic to keep them from a making a decision that they know they should make.  Real Estate agents give up to soon in helping the client make a good decision.  The study showed that another 24% stopped asking after the second no, 14% after the third no.  And 12% stopped after the 4th no.  So 94% of the agents stopped asking for the business after the 4th no.  You can't be pushy and you would think a no means no. But how many of your customers would say yes after the 4th no?  The study showed 60% !!!

Only 6% of the agents take it to the 5th No.  So it boils down to the fact that 6% of the agents get 60% of the business because they perserviere.   

I'd like to suggest that when a customer doesn't return your call or your email - don't stop. When you are asking for the listing or the sale, don't stop closing on the first no.  Keep trying. 

Henry Wadsworth Longfellow said "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody."

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