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 WHY THE CENTURY 21 SYSTEM?

 CUSTOMER SATISFACTION

It’s our mission to deliver best-in-class brokerage services to buyers and sellers worldwide. According to the research, we’re doing just that.

For three years running, we ranked “Highest Overall Satisfaction for First-Time Home Sellers, First-Time Home Buyers, Repeat Home Sellers, and Repeat Home Buyers (Tied in 2016) among National Full Service Real Estate Firms” in the J.D. Power 2016 Home Buyer/Seller Satisfaction Study1.

RECOGNITION

The CENTURY 21® System is comprised of 6,950 franchised broker offices, 106,000 affiliated sales associates, and a presence in over 76 countries, making us one of the most well-known names in real estate.

In fact, among consumers presented with a list of competitors, the CENTURY 21 brand was identified as having "the most recognized name in real estate," according to a 2016 Millward Brown customer survey.2

Q "Which of these agencies, if any, is the most recognized name in real estate?" (multiple choice question) (Base: Consumers Aware of Brand. Results significant at a 90% Confidence level)

 

DIGITAL DISTINCTION

As you know, 95% of buyers search for homes online3 , and what they find there determines their next move. Century21.com, designed and built with exceptional user experience in mind, enjoys more than five million monthly visits4.

And that’s just one of the lead-generating benefits that comes with the CENTURY 21 System. Visit our Marketing and Support pages to see the many CENTURY 21 tools designed to turbo-charge your real estate business.

If you are interested in affiliating with a local independently owned and operated franchised office, get ready to benefit from global brand awareness, powerful promotional tools, and a world-class support team. Because the CENTURY 21 brand has the power to give you the edge wherever your business calls home.

1 The CENTURY 21® brand received the highest numerical score among 5 real estate companies for first-time home buyers and sellers, and repeat home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014 – 2016 Home Buyer/Seller Satisfaction Study. 2016 study based on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and April 2016, surveyed February – April 2016. Your experiences may vary. Visit jdpower.com

2Study Source: 2016 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 4 – May 25, 2016.

3Source: National Association of REALTORS® 2016 Profile of Home Buyers and Sellers

4Source: Google Analytics, January – October 2016  

 

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